Welcome in, today is Thursday, September twenty-fourth, and we begin with a new finance chief at Diageo, per Shanken News Daily. Diageo has appointed Joanne Wilson as chief financial officer. Shanken News Daily reports she arrives from WPP, where she is currently CFO, and that she is a former Tesco colleague of Diageo chief executive Dave Lewis. She replaces Nik Jhangiani, who stays in the role until the transition is complete. Drinks International reports Wilson joins the board and the executive committee in twenty twenty-seven. Just Drinks carries the same appointment, describing Jhangiani as outgoing. A finance chief hired from outside drinks, landing mid-turnaround at the world's largest spirits group, is worth watching for how cost, debt and guidance get framed to suppliers and distributors from next year on. Some reaction frames the move less as a Diageo story than a WPP one, noting the timing lands mid-turnaround at her current employer, where the departure is read as an added complication. Separately, an analysis in FreightWaves puts numbers behind the United States ban on Canadian alcohol, following our earlier report on the order the president signed. The argument is that the banned categories were picked for how little they matter. That account cites a senior administration official telling CBC the list targeted goods where Canada has low import penetration or the United States has substantial domestic production. Against twenty twenty-five trade data, that read puts Canadian beer at about five hundredths of one percent of the United States beer market and wine under half a percent, with spirits the largest exposure at roughly one point eight percent, or six hundred seventy-three million dollars. Industry reaction leans toward second-order damage, with some in the beverage supply chain pointing to glass, packaging and raw-materials suppliers well beyond the banned products. Beer trends stayed relatively consistent through August and into early September, with declines persisting across a majority of segments. That is Circana's latest monthly report, via Brewbound, which flags convenience as the channel showing potential. That account carries no figures beyond the direction of travel. It follows our earlier report on craft declines accelerating while eleven top brands improved, and it moves the fall-reset question from how deep the softness runs to where the volume is still being bought. Trade reaction leans toward reading dispersion rather than uniform decline, with some treating the channel split as an assortment and inventory discipline problem for retailers. Also today, California's oldest continuously family-owned winery has filed for Chapter Eleven. The Santa Rosa Press Democrat reports the family-run Bundschu Company, working the same Sonoma Valley land since eighteen fifty-eight, filed Wednesday, and became overleveraged in a recent acquisition, according to company representatives. Per that account, the winery had already cut operating costs by more than half over eighteen months, about seven million dollars, taking headcount from one hundred twenty to sixty-three. Talks are underway with an unnamed possible new investor, the family expects to retain a minority interest, and the winery stays open through the restructuring. That is the balance-sheet edge of a demand story the trade has been tracking in scan data all year. The same reporting places the filing alongside Robledo Family Winery and Signorello Estate this year, and carries Silicon Valley Bank's Rob McMillan saying sales are still falling, but more slowly, with a bottom expected next year or in twenty twenty-eight. Now, a few more headlines moving the trade today. Gonzalez Byass has promoted international business director Enrique Murillo to general manager, replacing Cesar Sanchez Moral, per Harpers Wine and Spirit Trade News. New Zealand wine exports rose to three hundred six point two million litres in the twelve months to June, up about six percent, while value held broadly flat at two point one billion New Zealand dollars, per Just Drinks and Harpers. Brewbound reports Lost Coast Brewing founder Barbara Groom has listed the Northern California brewery for auction, months after announcing plans to retire. And finally, Shanken News Daily reports Columbia Distributing and Hayden Beverage have closed their Idaho partnership, with Columbia taking a minority stake for an undisclosed sum and the Hayden family taking an indirect interest in Columbia.