AlcBev In Five

The daily five-minute brief on the beer, wine and spirits business.

Daily brief · 5 min
0:00 / 4:57

The day's stories

01

Sazerac signs deal to acquire Germany's Berentzen-Gruppe

Sazerac has agreed to buy the German schnapps producer it was reported to be pursuing last week, pointing to smaller European assets as its route to international volume.

Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer, according to Brewbound, BevNET and Just Drinks. The company had been reported to be pursuing Berentzen the previous week. Coverage frames the deal as a different approach to adding international volume after Sazerac's earlier approach to Brown-Forman did not proceed. The overlap between Berentzen's schnapps and liqueur range and Sazerac's existing portfolio has not been detailed by the parties.

02

Treasury Wine Estates sells Seppelt to Stonier owner

Treasury has agreed to offload the heritage Australian wine brand months after announcing a portfolio simplification plan, per Just Drinks.

Full story

Treasury Wine Estates has agreed to sell the Seppelt wine brand to the owner of Stonier winery, Just Drinks reports. The sale comes months after Treasury announced plans to simplify its brand portfolio, and is the second brand exit reported under that plan. Terms of the transaction were not reported. The move is a read on which labels large wine groups now treat as non-core and which smaller domestic owners are buying them.

03

South Australia pledges over A$100m to wine industry

The state government says it will fund support for local winemakers facing oversupply and softer sales, though the package's terms are not yet detailed.

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The South Australian government has said it will commit more than A$100m (US$71.3m) to support the state's wine industry, according to Just Drinks. The government described the sector as dealing with oversupply and pressure on sales. Details of the package's terms and eligibility criteria have not been published, so which producers and grape growers qualify remains unclear. The commitment signals how the state intends to address the grape and wine glut.

04

Aged rum pushed at higher prices as volumes fall

US rum volume fell from about 23 million cases in 2021 to 18.2 million last year per Impact Databank, and producers are leaning on aged expressions.

Full story

Rum has been among the hardest-hit US spirits categories, with total volume falling from approximately 23 million cases in 2021 to 18.2 million cases last year, according to Impact Databank figures cited by Shanken News Daily. The 2021 comparison base was influenced by pandemic-era buying patterns. Producers are responding by promoting aged expressions at higher price points, per the report, a bet on improving mix rather than recovering volume. Whether bar placement for aged rum follows has not been established.

Also moving today

  • Anheuser-Busch Invests $23 Million in Fort Collins, CO Brewery to Drive Local Economic Growth, Expands Local Manufacturing Skills Training CNHI News
  • Heineken, Stonegate coy on report of pubs deal Just Drinks
  • Circana: Craft Beer Declines Accelerate Thru Early September; 11 Top Brands Improve Trends vs. August Brewbound
  • Royal Swinkels jobs at risk in bottling move Just Drinks
  • Stateside, A-B Agree to Dismiss Surfside-Skimmers Lawsuit Brewbound
Read the transcript
Welcome in, today is Tuesday, September twenty-second, and we begin with Just Drinks reporting that Sazerac has put a price on Berentzen. Sazerac and Berentzen have signed a business combination agreement, and the German group's board is telling shareholders to accept. Just Drinks reports the bid is a voluntary public cash offer for all shares at five euros fifty-five apiece, a premium of about sixty-eight percent on Berentzen's unaffected three-month average price before the talks were confirmed last week. That follows our earlier report on those talks. Per the joint statement, closing requires a minimum acceptance of fifty percent plus one share, no regulatory clearances are needed, and completion is expected in the fourth quarter, after which Sazerac intends to delist the Frankfurt-listed group. The same statement has Sazerac's chief executive framing the deal as a base to manufacture and distribute across Europe, including private-label ranges. Set that against first-half revenue down eleven point one percent to seventy-one million euros, and this reads as buying European production and reach rather than momentum. Industry reaction leans toward treating the premium as a marker of what US buyers will pay for established European distribution. Also today, Treasury Wine Estates has agreed to offload the Seppelt brand. Just Drinks reports the sale comes months after Treasury announced plans to simplify its portfolio of brands, with the label going to the owner of the Stonier winery. That account carries no terms. The read sits in the direction of travel: a heritage Australian label moving off a global group's books and onto a smaller domestic owner's, which tells you where the line between core and non-core is now being drawn at that scale. Staying in Australia, South Australia's state government says it will put up more than one hundred million Australian dollars, about seventy-one million US, to support its wine industry. Just Drinks reports the state frames the money against oversupply and pressure on sales. That is public money committed to a glut the government itself is naming, which gives growers and buyers a signal on how the state intends to handle supply. Terms and eligibility are not detailed in that reporting. Industry reaction leans skeptical that paying growers to pull vines targets the right problem, with a recurring view that demand-side work should come first, and some recalling an earlier government-backed vine pull that was followed by replanting. Now to rum, where the numbers explain a repositioning. US volume has fallen from roughly twenty-three million cases in twenty twenty-one to eighteen point two million last year, per Impact Databank, reported by Shanken News Daily. That account attributes most of the decline to white rum and a pullback in the off-premise, while aged expressions hold up better. It cites Southern Glazer's putting aged rum down six point one percent over the past year against seven percent for unaged, and Campari's Appleton Estate at two hundred forty-five thousand cases last year, up thirty percent in control states in the first half. The category is playing for mix rather than volume recovery, which puts aged rum in direct competition for whisky and Cognac drinkers. Now, a few more headlines moving the trade today. Anheuser-Busch is putting twenty-three million dollars into its Fort Collins brewery to expand Michelob Ultra capacity and rail access, per the company's announcement. Just Drinks reports Heineken and Stonegate have both stayed quiet on a report the brewer could buy hundreds of pubs from the UK group. Craft beer's declines accelerated through August and into early September, Labor Day weekend included, though eleven top brands improved on August, per Circana via Brewbound, following our earlier report on the category's summer softness. Royal Swinkels plans to move bottling at its Belgian brewer Palm, citing falling consumption in the country, with jobs at risk, according to Just Drinks. And finally, Stateside and Anheuser-Busch have agreed to dismiss the Surfside-Skimmers hard tea lawsuit, ending that fight without a court ruling, per Brewbound.