Impact Databank Projects 1% U.S. Spirits Volume Growth
Impact Databank expects U.S. spirits volumes to rise about 1% this year, with RTDs carrying the gain — a baseline for distributor and brand planning.
U.S. spirits volumes are projected to grow roughly 1% this year, extending the category's long-term upswing, according to Impact Databank figures reported by Shanken News Daily. The report attributes the increase largely to the rising tide of RTD brands, even as conditions across the wider U.S. drinks business remain difficult. For distributors and brand planners, the projection offers a stated baseline for 2026 forecasting and points to RTDs as the segment carrying category growth.