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Welcome in, today is Monday, July twenty-seventh, and we begin with Scotland's distillers toasting the return of tariff-free access to the United States, per the Scotch Whisky Association and the UK Government.
The Scotch Whisky Association reports that, from Thursday the twenty-fourth of July, the United States removed its tariffs on whisky from the United Kingdom, restoring duty-free access to what the trade body calls Scotch's most valuable market, worth nine hundred thirty-three million pounds last year. The change follows the agreement reached during King Charles's state visit in April, and the UK Government says it caps months of diplomacy after the industry faced the prospect, back in January, of tariffs rising higher still. It lands as the second win this month, after the India trade deal cut that market's whisky duty from one hundred fifty percent toward forty over a decade. Ian Duddy, the association's international director, says the removal gives businesses greater confidence to invest and grow exports, from Kentucky cooperages to Speyside distilleries. The relief, though, is not unqualified. Even with the tariff gone, industry reaction leans cautious that structural pressures, softening demand and supply-chain costs, may now bind harder on margins than the duty ever did, with major producers pressing on with cost-cutting regardless.
That win is already being used as leverage. Yahoo Finance reports that spirits producers are pressing the Trump administration to treat the Scotch decision as a precedent and extend the same relief to other imported wines and spirits. Pernod Ricard, whose portfolio runs from Irish whiskey to Champagne and Cognac, welcomed the move but urged Washington to keep going across those categories. The Toasts Not Tariffs Coalition, which the same reporting says represents fifty-nine organizations across the US beverage-alcohol supply chain, called it an important first step while noting tariffs remain on many imported products. Their case leans on a domestic hook: American oak barrels mature Scotch after aging bourbon, so ending the duty also supports US cooperages, stave mills and loggers. Sector voices put the tariff era's cost in lost exports in the hundreds of millions, and read the removal as repricing supply chains in real time rather than as a benefit that arrives later.
Turning to what is actually moving off the shelf, and the picture is soft. Brewbound, citing market-research firm NIQ, reports that US off-premise beverage-alcohol sales fell two point eight percent through the halfway point of 2026. Beer is leading the declines across the category, and within beer, the same data points to domestic premium brands and flavored malt beverages as the largest drag on volumes. That places the weakness close to the core of many brewers' portfolios rather than at the fringes, in exactly the mainstream, high-volume segments the category has leaned on.
Staying with whisky, and over to India. The Confederation of Indian Alcoholic Beverage Companies estimates that Made-in-India single malt reached about five hundred thousand nine-litre cases in 2025, a rise of roughly twenty-two percent, and up nearly forty-three percent over two years. Domestic labels such as Amrut, Rampur and Indri hold an estimated ninety-two percent of that category, per the same trade body, with foreign-owned brands like Diageo's Godawan and Pernod Ricard's Longitude 77 at around seven percent. Set imported single malts alongside them, and the overall market runs to roughly eight hundred fifty thousand cases. The figures sketch a fast-maturing home segment that imported whisky now has to contend with, just as the trade deal makes Scotch cheaper. Industry observers flag a prestige-shift risk in the mid-market, where the real pressure may come less from price than from drinkers trading up on cachet, letting local volume growth sit next to margin squeeze.
Now, a few more headlines moving the trade today. On that same India deal, The Drinks Business reports analysts expect the phased duty cut, toward forty percent, to widen producer access to the world's largest whisky market by volume.
Heineken's supervisory board has named Rafael Oliveira as incoming chief executive, effective the first of October and joining from JDE Peet's, according to THISDAYLIVE.
There's an update on the RNDC wind-down we've been tracking. Shanken News Daily reports Columbia Distributing has closed its purchase of RNDC's Oregon and Washington wine and spirits rights, with terms undisclosed.
And finally, American brandy maker Copper and Kings has secured investment from private-equity firm Neace Ventures, per Just Drinks, nearly a year after Constellation Brands sold it.